DipNation is a family run company that was set up in 2009. Inspired by the variety of dips available overseas and bored at the lack of choice in the UK they decided to fill a niche. DipNation supply gourmet dips to independent retailers and Scottish supermarkets. After six years they wanted to take a fresh look at their marketing communications to reflect their personality and help move the business forward.
Working in collaboration with copywriter Adrian Jeffrey our brief was to emphasise not only the product’s natural ingredients and flavours but also it’s versatility as a dip and cooking ingredient. Using the line “For starters, our dips are not just for starters” as the lead we incorporated the product photography as the focal point then embellished the dips and copy lines by adding hand drawn typography and illustrations. We also used many of the existing brand elements (sun burst, colours) to make sure the campaign was still on brand. Applying the designs to recipe leaflets, sales leaflets, roller banners and promotional items the key benefits were underlined in a lighthearted way, adding plenty of additional personality to this great brand.
“Pop responded to our brief perfectly. Their bold and original design has helped us to communicate our ‘taste’ and positioning to both our consumers and the trade and added some much needed personality to our marketing materials. We had no hesitation in progressing with their initial designs, loving the overall look. We really appreciated the amount of inspiring design elements they brought to the table.”
Juliet Williams, Owner
